Phone Trading & Brokerage

How Novalink Optimized Their Procurement with AI-Powered Price Comparison

Near zero

Error reduction

Eliminated manual matching and data entry errors

2x more

Deal identification

Catching deals previously missed in manual review

Seconds

Processing speed

From 30-45 min per price list to instant results

Measurable

Margin improvement

Consistently finding better prices across suppliers

The Challenge

As a fast-moving phone trading operation, Novalink's traders needed to process supplier offers quickly and accurately. The manual process of comparing price lists was not only slow, it was causing costly errors. Mismatched product names, overlooked price differences, and human fatigue during repetitive data entry all ate into margins.

The Solution

Priceforce.ai gave Novalink's traders a way to instantly process and compare any supplier price list. The AI handles product matching automatically, recognizing that 'iPhone 15P 256' and 'iPhone 15 Pro 256GB' are the same product, and highlights the best available price for every item across all suppliers.

"With this tool, our entire procurement process has become faster and more reliable. We can instantly identify the best offers, avoid manual errors, and make decisions based on real data. It is like having an extra team member working 24/7 to optimize our margins."

Anthony GABEAUD

Trader, Novalink

The Full Story

Novalink is an active phone trading and brokerage company that deals with multiple suppliers across the European wholesale market. Their traders process dozens of offers daily, moving quickly to secure the best deals before competitors.

The challenge wasn't just speed, it was accuracy. "When you're comparing 20 price lists manually, you're going to make mistakes," says Anthony GABEAUD, one of Novalink's traders. "A supplier writes 'iP15P 256 GrA' and another writes 'iPhone 15 Pro 256GB Grade A'. Matching those manually across hundreds of line items is where errors happen."

Those errors were costing real money. An incorrect match could mean buying at the wrong price. A missed match could mean overlooking the best available deal. And the time spent on manual comparison was time not spent on what traders do best: negotiating and closing deals.

Since adopting Priceforce.ai, Novalink's traders upload supplier price lists as they arrive, in whatever format they come in. The AI handles the matching, standardization, and comparison automatically.

"The difference is night and day," Anthony says. "I can now see the best price for any product across all my suppliers in seconds. I'm catching deals I would have missed before, and I haven't had a matching error since we started using it. It's like having an extra team member who never sleeps and never makes mistakes."